Ultimate list of email spam trigger words

But keywords are still used to score the content of an email. 'Using 'risky' keywords in an email isn't really as a big a factor in content filtering these days it's largely engagement metrics. I followed up with Evan on whether this was a fair assessment. Anecdotally, then, it's starting to seem like the idea of SPAM trigger words is becoming less of a concern for email deliverability. In fact, based on how this message was scored, it was considered to have as much sexual content as financial or legal content. We didn't encounter deliverability issues with this message because when you look at the entire context of the email, it's clear it isn't SPAM content. Sexually explicit content (This is where we were worried our message would get classified, if anywhere.).General/bulk SPAM score (like a problem with your internal infrastructure, for example).So why didn't we encounter deliverability issues with this email? Because emails are scored on more than one category to determine if they should be delivered. Our 'sex' email only got a score of 2.1, and as a result, didn't encounter deliverability issues. you do not want a high SPAM score! In fact, a score of more than 5 may cause deliverability issues, while messages with scores of 10 or greater will frequently encounter deliverability issues. We dove into the results, and it looks like SpamAssassin - which uses a scoring system where messages are tagged as SPAM when they have enough spammy characteristics to be denoted as such (more on that later) - didn't give a high score to this email. Double whammy! Did it get past the filters?

So 'Sex' was in both the subject line, and the message text. He used ReturnPath to assess the impact of the word 'Sex' on our email's deliverability. So we pinged our favorite email deliverability expert, HubSpot's Email Delivery Specialist Evan Murphy, and asked him to help us out. It was also because we were launching a slightly scandalous slide deck you might remember - ' How Social Media Is a Lot Like Sex' - and we needed to know if it would ever get to anyone's inboxes. It wasn't just out of giggle-induced curiosity that we decided to see if 'Sex' would impact our email deliverability. Does the Word 'Sex' Prevent Your Email From Getting Delivered? So we decided to conduct a little experiment to test whether the inclusion of the word 'Sex' in your email and subject line really does prevent your email from getting delivered. Well there's one more word that frequently appears on that SPAM trigger list, probably because it's sure to get people clicking, and by extension, plenty **ahem** computers infected with spammers' viruses. In fact, a couple months ago, we conducted a test to see if the word 'Free,' one of the most commonly cited email SPAM trigger words, really did trip up the proverbial SPAM wires (if you're interested in the results of that test, you can read them here). 'Save,' '$,'Pre-approved,' 'Miracle,' 'Sale,' the list goes on and on. It's been postulated that there are certain words and phrases that, as an email marketer, will get you immediately sent into someone's SPAM folder.

Ultimate list of email spam trigger words